Why Do You Need Design Thinking?

Natalie Wong, Content Marketer 💡
8 Mar 2021 • 2 min read

What is design thinking?

Put simply, design thinking is a human-centric approach to solving complex problems. It encourages organisations to place their focus on the people they are creating for, which ultimately leads to better products, services and internal processes. When you sit down to create your solution for a business need, the first question you should always ask yourself is: what is the human need behind it? Focus on understanding the end users first before delving into the solution. The key idea is to put yourself in the shoes of and think like a designer in the way you lead, explore, create and innovate.

By employing design thinking, you are pulling together what is considered desirable from a human point of view with what is technologically feasible and economically viable. The process starts by taking action and understanding the right questions. It is about knowing when to embrace or switch mindsets and tackling problems from new angles.

How can design thinking benefit my innovation process?

Design thinking can help your organisation in the following ways:

● Better understand the unmet needs of the people you are creating for
● Reduce the risk of launching new ideas
● Come up with innovative solutions that are revolutionary, not just incremental
● Faster pace of learning
● More revenue and returns
● … and more!

Level up your innovation by embedding design thinking into your innovation processes with Thinkspace - get ahead of competition by moving the dial on diversity and improving your bottom line. Ready to take charge of design thinking in your workplace? Say hello and we will help you get started today!